It feels impossible to find a readable marketing blog. If you make it past the oversized header, you’ll find your screen taken over by a pop-up coercing your email address.
And that’s before you read anything related to what you came looking for.
Keep your website straight-forward and simple. If you provide valuable information or entertainment, people will want to subscribe via RSS or email. Don’t try to force it on them with gimmicks.
Give your readers what they came for without any schemes to “build your audience.” Make it simple for them to subscribe if they choose to. You’ll build a better base of fans, rather than just a group of people confused by your website.