Quote

Twitter: an Apple ‘bug’ lost us 4 million monthly active users

Starting with iOS 7, Apple added a new "shared links" tab to its bookmarks in Safari. If you have a Twitter account connected to your iPhone, a tab in the bookmarks button called "shared links" (and marked with an @ symbol) will show you a list of links included in tweets by people you follow. In iOS 8, Safari no longer automatically asks Twitter for new links. Instead, it only looks for new links when the feature is actually invoked by the user. That meant million fewer MAUs are now counted for Twitter.
JP Mangalindan, for Mashable

 

It’s good to know that Twitter counts people who don’t actively use Twitter in their monthly user counts.

Quote

Twitter Reports Fourth Quarter and Fiscal Year 2014 Results

"We closed out the year with our business advancing at a great pace. Revenue growth accelerated again for the full year, and we had record quarterly profits on an adjusted EBITDA basis," said Dick Costolo, CEO of Twitter. "In addition, the trend thus far in Q1 leads us to believe that the absolute number of net users added in Q1 will be similar to what we saw during the first three quarters of 2014."
Dick Costolo, CEO of Twitter

 

Translation: We’re losing money, adding users at a glacial pace and need to do fuzzy math to make it sound like we’re doing well.

Why are Marketing Blogs Ugly?

It feels impossible to find a readable marketing blog. If you make it past the oversized header, you’ll find your screen taken over by a pop-up coercing your email address.

And that’s before you read anything related to what you came looking for.

Keep your website straight-forward and simple. If you provide valuable information or entertainment, people will want to subscribe via RSS or email. Don’t try to force it on them with gimmicks.

Give your readers what they came for without any schemes to “build your audience.” Make it simple for them to subscribe if they choose to. You’ll build a better base of fans, rather than just a group of people confused by your website.

Quote

Twitter now Syndicating Promoted Tweets

Thousands of web and mobile applications already syndicate Tweets to provide compelling content experiences, through products such as Fabric and Twitter for Websites. Combine that with the flexibility and control of a Promoted Tweet, and we think marketers will have an almost infinite capacity to create large-scale, rich and well-targeted advertising campaigns across a variety of platforms.
Ameet Ranadive, for Twitter

 

Twitter just came up with another way to fill up the blank advertising space across the web.

Quote

How Facebook is changing election day

In other words, Facebook is already a powerful political tool, however it ends up being used. That's not terribly surprising by itself — there are hundreds of political science studies about the importance of social connection in voting behavior — but it suggests the platform itself is emerging as a new political force. It's easy to imagine a time when Facebook outreach is as important to a campaign as town hall meetings or television ads. Would that be more democratic or less? If the critics seem worried, it may be because it's too early to tell.
Russell Brandon, for The Verge

 

Who needs unlimited corporate campaign money when you can shame more than a billion people into voting?

Link

Q&A with Mark

No surprises in the top two questions of “Why do we have to use Facebook messenger?” and “Why is organic reach so low?”

I’m more surprised by how many questions aren’t in English.

css.php