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How One Stupid Tweet Blew Up Justine Sacco’s Life

But perhaps she had now come to understand that her shaming wasn’t really about her at all. Social media is so perfectly designed to manipulate our desire for approval, and that is what led to her undoing. Her tormentors were instantly congratulated as they took Sacco down, bit by bit, and so they continued to do so. Their motivation was much the same as Sacco’s own — a bid for the attention of strangers — as she milled about Heathrow, hoping to amuse people she couldn’t see.
Jon Ronson, for The New York Times

 

This is the best article you’ll read about social media this week.

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