In other words, Facebook is already a powerful political tool, however it ends up being used. That's not terribly surprising by itself — there are hundreds of political science studies about the importance of social connection in voting behavior — but it suggests the platform itself is emerging as a new political force. It's easy to imagine a time when Facebook outreach is as important to a campaign as town hall meetings or television ads. Would that be more democratic or less? If the critics seem worried, it may be because it's too early to tell.Russell Brandon, for The Verge
Who needs unlimited corporate campaign money when you can shame more than a billion people into voting?