Author Archive | Jay Dolan

If you can’t make friends, buy them

“At some point, it is just simple math that Google grabs it,” said one person close to the situation. “Why they haven’t yet is a mystery.”

Mark Bergen, writing for Recode

Which would fail faster: Twitter in it’s current state, or a Twitter controlled by socially awkward nerds at Google?


“All this fanfare and then we developed something that in the end was quite ordinary.”

In retrospect, multiple employees and analysts say, there were plenty of features and approaches that could have helped Google+ stand out, including a strong focus on mobile and messaging, two areas Facebook had not yet figured out. A suite of standalone apps, rather than a single social destination, might have worked as well. Unfortunately this wasn’t the original proposal. The plan was essentially to out-Facebook Facebook.

Seth Fiegerman, writing for Mashable

For every marketer and SEO strategist evangelizing Google+, there just aren’t the people there. The features are mundane. The SEO benefits are dubious.

And most of all, why would you go somewhere new when all your friends are already somewhere else?

English woman changes her name in order to log in to Facebook

A woman who used a pseudonym on Facebook so that she’d be more difficult to find has changed her name by deed poll to the fake name because she was blocked from accessing her account.

Jemmaroid von Laalaa, who was previously called Jemma Rogers, had been using the made-up name since 2008 so that she could avoid getting friend requests from people she didn’t want to befriend on the social network. But that plan backfired when she lost access to her account,according to The Independent.

Blathnaid Healy, writing for Mashable

I don’t know what makes me sadder. That Facebook is so strict in their name policy, or that someone needed Facebook enough to legally change her name to Jemmaroid von Laalaa.

Twitter Has Held Talks to Acquire Flipboard

Twitter has been engaged in an ongoing series of talks to acquire Flipboard, according to multiple sources with knowledge of the situation, in an all-stock deal that would value the company at over $1 billion.

Those discussions, which have been pushed by Twitter CFO Anthony Noto, have been taking place since the beginning of the year, said sources, as the social communications giant has faced increasing pressure from Wall Street to grow its audience and innovate its products. But despite a flurry of activity more recently, sources said these talks between Twitter and Flipboard — who are partners on a number of different fronts — seem to be currently stalled.

Kara Swisher, writing for Recode

File this under watch Twitter flop aimlessly as it tries to figure out how to make money.


Coming soon to a Twitter near you

In mid-March, we commissioned Nielsen to conduct an online survey of more than a thousand U.S. moviegoers, ages 13-54. Our goal was to explore how people are already engaging with upcoming summer movies on Twitter to understand Twitter’s influence on summer movie awareness. Read on for the results, and to find out how you can use Twitter’s newest features to engage and mobilize audiences throughout the summer.

Jennifer Prince, writing for the Twitter Ads blog

I read this post and wonder who this is written for. This was posted at the end of April, the beginning of the summer movie season. It’s not like movie marketers can suddenly switch strategies and share photos and videos from behind the scenes.

Perhaps the better post would be what you can learn from how summer blockbusters use Twitter.


How One Stupid Tweet Blew Up Justine Sacco’s Life

But perhaps she had now come to understand that her shaming wasn’t really about her at all. Social media is so perfectly designed to manipulate our desire for approval, and that is what led to her undoing. Her tormentors were instantly congratulated as they took Sacco down, bit by bit, and so they continued to do so. Their motivation was much the same as Sacco’s own — a bid for the attention of strangers — as she milled about Heathrow, hoping to amuse people she couldn’t see.
Jon Ronson, for The New York Times


This is the best article you’ll read about social media this week.


Facebook adds legacy contacts

Until now, when someone passed away, we offered a basic memorialized account which was viewable, but could not be managed by anyone. By talking to people who have experienced loss, we realized there is more we can do to support those who are grieving and those who want a say in what happens to their account after death.


A good improvement from Facebook, even if it is morbid to think about.

Still, that’s going to be a fun topic to bring up at the dinner table.