In mid-March, we commissioned Nielsen to conduct an online survey of more than a thousand U.S. moviegoers, ages 13-54. Our goal was to explore how people are already engaging with upcoming summer movies on Twitter to understand Twitter’s influence on summer movie awareness. Read on for the results, and to find out how you can use Twitter’s newest features to engage and mobilize audiences throughout the summer.
I read this post and wonder who this is written for. This was posted at the end of April, the beginning of the summer movie season. It’s not like movie marketers can suddenly switch strategies and share photos and videos from behind the scenes.
Perhaps the better post would be what you can learn from how summer blockbusters use Twitter.