Archive | May, 2015

Twitter Has Held Talks to Acquire Flipboard

Twitter has been engaged in an ongoing series of talks to acquire Flipboard, according to multiple sources with knowledge of the situation, in an all-stock deal that would value the company at over $1 billion.

Those discussions, which have been pushed by Twitter CFO Anthony Noto, have been taking place since the beginning of the year, said sources, as the social communications giant has faced increasing pressure from Wall Street to grow its audience and innovate its products. But despite a flurry of activity more recently, sources said these talks between Twitter and Flipboard — who are partners on a number of different fronts — seem to be currently stalled.

Kara Swisher, writing for Recode

File this under watch Twitter flop aimlessly as it tries to figure out how to make money.

 

Coming soon to a Twitter near you

In mid-March, we commissioned Nielsen to conduct an online survey of more than a thousand U.S. moviegoers, ages 13-54. Our goal was to explore how people are already engaging with upcoming summer movies on Twitter to understand Twitter’s influence on summer movie awareness. Read on for the results, and to find out how you can use Twitter’s newest features to engage and mobilize audiences throughout the summer.

Jennifer Prince, writing for the Twitter Ads blog

I read this post and wonder who this is written for. This was posted at the end of April, the beginning of the summer movie season. It’s not like movie marketers can suddenly switch strategies and share photos and videos from behind the scenes.

Perhaps the better post would be what you can learn from how summer blockbusters use Twitter.

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