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Twitter Timeline Experiments

One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best way to keep up with everything happening in your world. Choosing who to follow is a great first step – in many cases, the best Tweets come from people you already know, or know of. But there are times when you might miss out on Tweets we think you’d enjoy. To help you keep up with what’s happening, we’ve been testing ways to include these Tweets in your timeline — ones we think you’ll find interesting or entertaining.
Trevor O'Brien, for Twitter

 
There’s a lot to break down in this short blog post from Twitter.

  • It’s interesting that they consider choosing who to follow as only a “first step” of finding interesting content. Until the invention of lists, that was the only way to get relevant updates.
  • It’s surprising that they also call out that tweets can be entertaining, and that they want to find tweets that entertain users. Moreso than any other social network, I see tweets called out as a form of entertainment on their own.

Overall tough, what’s most interesting is how Twitter seems to be placing their currency in tweets themselves, rather than the people and businesses creating those messages.

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