Coming soon to a Twitter near you

In mid-March, we commissioned Nielsen to conduct an online survey of more than a thousand U.S. moviegoers, ages 13-54. Our goal was to explore how people are already engaging with upcoming summer movies on Twitter to understand Twitter’s influence on summer movie awareness. Read on for the results, and to find out how you can use Twitter’s newest features to engage and mobilize audiences throughout the summer.

Jennifer Prince, writing for the Twitter Ads blog

I read this post and wonder who this is written for. This was posted at the end of April, the beginning of the summer movie season. It’s not like movie marketers can suddenly switch strategies and share photos and videos from behind the scenes.

Perhaps the better post would be what you can learn from how summer blockbusters use Twitter.

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How One Stupid Tweet Blew Up Justine Sacco’s Life

But perhaps she had now come to understand that her shaming wasn’t really about her at all. Social media is so perfectly designed to manipulate our desire for approval, and that is what led to her undoing. Her tormentors were instantly congratulated as they took Sacco down, bit by bit, and so they continued to do so. Their motivation was much the same as Sacco’s own — a bid for the attention of strangers — as she milled about Heathrow, hoping to amuse people she couldn’t see.
Jon Ronson, for The New York Times

 

This is the best article you’ll read about social media this week.

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Facebook adds legacy contacts

Until now, when someone passed away, we offered a basic memorialized account which was viewable, but could not be managed by anyone. By talking to people who have experienced loss, we realized there is more we can do to support those who are grieving and those who want a say in what happens to their account after death.
Facebook

 

A good improvement from Facebook, even if it is morbid to think about.

Still, that’s going to be a fun topic to bring up at the dinner table.

 

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Twitter: an Apple ‘bug’ lost us 4 million monthly active users

Starting with iOS 7, Apple added a new "shared links" tab to its bookmarks in Safari. If you have a Twitter account connected to your iPhone, a tab in the bookmarks button called "shared links" (and marked with an @ symbol) will show you a list of links included in tweets by people you follow. In iOS 8, Safari no longer automatically asks Twitter for new links. Instead, it only looks for new links when the feature is actually invoked by the user. That meant million fewer MAUs are now counted for Twitter.
JP Mangalindan, for Mashable

 

It’s good to know that Twitter counts people who don’t actively use Twitter in their monthly user counts.

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Twitter Reports Fourth Quarter and Fiscal Year 2014 Results

"We closed out the year with our business advancing at a great pace. Revenue growth accelerated again for the full year, and we had record quarterly profits on an adjusted EBITDA basis," said Dick Costolo, CEO of Twitter. "In addition, the trend thus far in Q1 leads us to believe that the absolute number of net users added in Q1 will be similar to what we saw during the first three quarters of 2014."
Dick Costolo, CEO of Twitter

 

Translation: We’re losing money, adding users at a glacial pace and need to do fuzzy math to make it sound like we’re doing well.

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