Well, we don’t have to worry about any political ambitions from Twitter.
Below are five of the most successful social media campaigns of 2014, each of which was able to tap into genuine emotion to make a lasting impact on consumers.Megan Ranney, for Mashable
Successful social media campaigns stir emotions, not wallets. Got it.
In other words, Facebook is already a powerful political tool, however it ends up being used. That's not terribly surprising by itself — there are hundreds of political science studies about the importance of social connection in voting behavior — but it suggests the platform itself is emerging as a new political force. It's easy to imagine a time when Facebook outreach is as important to a campaign as town hall meetings or television ads. Would that be more democratic or less? If the critics seem worried, it may be because it's too early to tell.Russell Brandon, for The Verge
Who needs unlimited corporate campaign money when you can shame more than a billion people into voting?
No surprises in the top two questions of “Why do we have to use Facebook messenger?” and “Why is organic reach so low?”
I’m more surprised by how many questions aren’t in English.
One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best way to keep up with everything happening in your world. Choosing who to follow is a great first step – in many cases, the best Tweets come from people you already know, or know of. But there are times when you might miss out on Tweets we think you’d enjoy. To help you keep up with what’s happening, we’ve been testing ways to include these Tweets in your timeline — ones we think you’ll find interesting or entertaining.Trevor O'Brien, for Twitter
There’s a lot to break down in this short blog post from Twitter.
- It’s interesting that they consider choosing who to follow as only a “first step” of finding interesting content. Until the invention of lists, that was the only way to get relevant updates.
- It’s surprising that they also call out that tweets can be entertaining, and that they want to find tweets that entertain users. Moreso than any other social network, I see tweets called out as a form of entertainment on their own.
Overall tough, what’s most interesting is how Twitter seems to be placing their currency in tweets themselves, rather than the people and businesses creating those messages.